Our Mission & Core Values
At WaBot, our mission is to revolutionize the sales industry by providing intelligent, reliable, and easy-to-integrate WhatsApp chatbots that empower companies to automate customer interactions, generate instant offers, and close deals faster. We are committed to innovation, integrity, and delivering exceptional value to our clients, ensuring they stay ahead in a competitive market.
Our core values shape every decision we make and every feature we build:
Customer-Centricity
We listen first. Our solutions are designed around the real needs of businesses — helping them connect with customers faster, more efficiently, and with more impact.Innovation at the Core
We’re not here to follow trends — we’re here to set them. Our team is constantly exploring new ways to push the limits of conversational AI in real-world sales scenarios.Simplicity That Delivers
Complex technology shouldn’t feel complicated. We prioritize intuitive design and seamless integration, so our clients can focus on what matters: results.Speed & Performance
In modern sales, seconds count. Our bots are built for real-time responses, instant quote generation, and lead handling that never sleeps.Transparency & Trust
We build long-term relationships based on honesty, accountability, and clear communication — both with our clients and their customers.
These values guide our daily work, fuel our growth, and ensure that every dealership and business using WaBot has a trusted, future-proof tool at their fingertips.
Meet the Team
Anton Ruohomäki
Chief Operating Officer
Anton leads WaBot’s sales & marketing, driving growth through smart strategies, clear messaging, and results-focused execution. As the company’s COO and co-founder, Anton ensures that every dealership we work with receives not only cutting-edge technology, but also the support, training, and clarity needed to succeed with it.
With a strong background in digital marketing and business operations, Anton brings a rare blend of creativity and systems thinking to the table. He’s the force behind our brand presence, go-to-market strategy, and customer acquisition engine.
Niko Sainio
Chief Executive Officer
Niko manages the company with a clear mission: to revolutionize how car dealerships communicate with their customers. As the founder and CEO of WaBot, Niko combines deep industry insight with a passion for automation and customer experience. With a background in business development and digital innovation, he has helped dozens of dealerships streamline their sales processes through AI-powered solutions.
Niko’s leadership is defined by a hands-on approach, strategic thinking, and a relentless focus on results. Under his guidance, WaBot has grown into a trusted partner for modern dealerships seeking to boost engagement, increase lead conversions, and stay ahead of the curve.
Niko Haapamäki
Niko is the architect behind WaBot’s AI performance, ensuring the chatbot understands, responds, and adapts just like a real salesperson. As our lead AI Engineer, he’s responsible for training, optimizing, and fine-tuning the conversational engine that powers every customer interaction.
With a deep expertise in natural language processing (NLP) and machine learning, Niko combines technical precision with a strong understanding of user behavior. He constantly pushes the boundaries of what’s possible with AI—making sure WaBot delivers accurate, human-like conversations 24/7.